Capturing the Intensity: An Orlando Branding Shoot for Iron Life Athletics

Hey everyone! I'm buzzing with excitement to share some behind-the-scenes details from a recent branding shoot I did for Iron Life Athletics in Orlando, Florida. Trust me, this wasn't just another gym shoot. We went full throttle to revamp their online presence, and the results? Pure intensity

So, how did we get the ball rolling? I've known the owner for a bit, and we had a real talk about what Iron Life is all about—intensity, raw energy, and some hardcore martial arts. We focused on Brazilian Jiu-Jitsu and kickboxing, capturing moves like flying arm bars, knee-on-belly, and even an epic face-off between Coringa and Jao. If you want to feel the gym's vibe in a single shot, that's the one to look at!

Gear-wise, I pulled out all the stops. I used 2 strip lights and a couple of ad200s to make sure my subjects popped. But here's the cool part: I added a blue gel to the shadows. Why? To crank up the drama and make those photos really stand out.

The shoot itself? Smooth as butter. My training partner and the gym owner were totally in sync. We focused on the classes they wanted to highlight, and it's amazing how everything just clicks when everyone's on the same page.

Now, here's where it gets interesting. We did some light sparring, not just for the fun of it, but to capture more in-action shots. Forget your average posed photos; these shots show the real, intense atmosphere of the gym.

After all that action, it was time for some post-processing magic. A few tweaks here and there, and voila! The photos came alive, perfectly capturing what Iron Life Athletics is all about.

So, what's the big takeaway? Branding photography isn't just about taking pretty pictures. It's storytelling, it's capturing a vibe, and yes, it's having a whole lot of fun in the process.

Stay tuned, because I've got more behind-the-scenes stories and photography tips up my sleeve. You won't want to miss what's coming next!